About Plaine
Plaine is a brand born from simplicity.
Not just in design, but in purpose. We believe clothing doesn’t need to be loud to say something meaningful. In fact, it’s often the quietest pieces that say the most.
Plaine was created with a clear vision: to bring premium, understated essentials to everyday wardrobes starting with the most versatile garment of all time, the t-shirt. Men or women, oversized or regular we design for form, comfort, and real life. We focus on clean lines, neutral palettes, and timeless silhouettes.
There are no flashy logos. No unnecessary patterns. Just fabric, fit, and feel all in harmony.
Our pieces are crafted in Beirut, Lebanon, where every seam is stitched with intention. From the first design sketch to the final press, everything happens locally. We work with dedicated tailors and manufacturers who understand quality and live by it.
Choosing local wasn’t just a production decision it was a commitment.
- A commitment to supporting our community.
- A commitment to showing that excellence can be made right here at home.
- A commitment to rebuilding, even when things fall apart.
Because like Lebanon itself, Plaine has faced more than its fair share of obstacles. We launched with ambition and heart and then the world changed. We lived through war, instability, and shutdowns. Our workshops went silent. Our supply chains broke. There were moments when it felt impossible to continue.
But simplicity, at its core, is about stripping things down and holding on to what truly matters.
And what mattered most to us was the vision: creating honest, beautiful pieces that feel like home. So we rebuilt. We reworked. We returned stronger.
Today, Plaine stands not just as a clothing brand, but as a statement. A reminder that even in chaos, clarity is possible. That even in noise, simplicity can prevail.
- Our designs are calm and deliberate.
- They don’t chase trends.
- They don’t scream for attention.
- They’re meant to be lived in, moved in, repeated season after season.
We’re proud to be part of Lebanon’s creative landscape. Proud to contribute to its resilience through craft, not just words. And proud to share our vision of elegant simplicity with people across the country and, soon, across the world.
This is just the beginning. Plaine is not about fashion. It’s about presence, clarity, and everyday excellence. Thank you for being part of it.